Lavenia Vakadewabuka has been operating a waka business at the Korovou Market for over 14 years. Originally from Davetalevu Village in Tailevu, she lives with her husband and two of their children, while their eldest child resides in Ghana. Through her venture, Lavenia supports her family while her husband focuses on farming.
Her entrepreneurial journey predates her marriage, driven by a desire to achieve financial independence. “By selling waka (grog) and pounded kava, I’ve embarked on a path that has not only sustained my household but has also empowered my community,” she stated.
Beginning with a modest investment of $300, Lavenia has shown exceptional commitment and determination in her business. Over the years, she has built strong relationships with her waka suppliers to ensure a consistent supply that meets customer demand, positioning herself as a reliable vendor and enhancing the quality of her offerings.
Lavenia’s day starts early, around 5 a.m., and often stretches until 7 or 8 p.m. This rigorous schedule highlights her dedication and hard work to provide for her family. “The early hours allow me to prepare my goods, while the late evenings give me the opportunity to engage with customers and effectively market my products,” she explained. Her commitment has not only helped her meet her family’s financial needs but has also instilled a profound understanding of the value of hard work and perseverance.
Throughout her entrepreneurial journey, Lavenia has encountered various challenges, with one of the most significant being financial management. She learned the importance of budgeting and tracking expenses, setting clear financial goals to prioritize her spending. Initially prone to overspending, she adapted and developed a strategic approach to her finances.
Lavenia emphasizes the necessity of maintaining discipline regarding profits, advising fellow business owners to avoid unnecessary expenditures. She encourages small business owners, particularly in the food sector, to prepare their meals at home to save money. “I discourage buying food and snacks at the market as it consumes a lot of money. I suggest bringing our lunch and breakfast from home,” she advised.
Believing that women can achieve anything they set their minds to, Lavenia stated, “Anyone can do anything, and for women, we are often told to stay home and take care of the household—but that doesn’t have to limit our ambitions.”