The Lautoka Market Vendors Association, under the leadership of president Filomena O’Neill, has brought attention to the significant challenges restricting the growth and protection of women vendors. During a recent symposium hosted by UN Women in Suva, O’Neill highlighted a critical issue: many women in the market sector are unaware of their legal rights and applicable business regulations. She urged for enhanced policy advocacy aimed at providing equal opportunities and combating gender-based discrimination within business environments.
One of the primary obstacles identified is the inadequate access to microfinance and credit, which limits the capacity of women to grow their businesses. O’Neill emphasized that developing targeted microfinance services featuring low-interest loans and flexible repayment terms could greatly assist women entrepreneurs, setting them on a path to effectively invest and expand their operations.
Furthermore, women in rural and remote areas face even greater difficulties due to insufficient access to fundamental resources like electricity, clean water, and reliable transportation. O’Neill called for immediate infrastructure enhancements in these regions to support more efficient business activities.
The digital divide also presents a significant hurdle, as many women operating in informal markets struggle to utilize online platforms due to limited internet connectivity and a lack of digital skills. To address this, O’Neill advocated for the implementation of digital training programs, which would empower women vendors to increase their visibility and sales in the online marketplace.
The symposium also addressed the necessity for greater media attention toward the challenges faced by women vendors. Participants emphasized that increased media coverage would help amplify the voices of these women, promoting their activities and experiences.
O’Neill expressed a hopeful outlook for the future, noting the positive collaboration between the Lautoka City Council and the Vendors Association. A number of development initiatives have already been launched to enhance conditions at the Lautoka market, including renovations to public facilities and the upcoming launch of a 24-hour Namoli Green Food mall.
The ongoing dialogue about these issues reflects a promising trend, spotlighting the need for collective action to eliminate barriers that hinder women vendors. By securing equitable access to vital resources, training, and support systems, the business environment can become more inclusive and nurturing, ultimately fostering economic growth and empowerment within the community.
Leave a comment