Empowering Women Vendors: Breaking Barriers for Economic Growth

Empowering Women Vendors: Breaking Barriers for Economic Growth

The Lautoka Market Vendors Association, led by president Filomena O’Neill, has highlighted significant barriers that hinder the growth and protection of women vendors. During a recent UN Women symposium in Suva, O’Neill emphasized that a lack of knowledge about legal rights and business regulations is prevalent among women in the market sector. She called for greater policy advocacy to ensure equal opportunities and address gender-based discrimination in business settings.

One of the critical challenges faced by women vendors is limited access to microfinance and credit facilities, which impedes their ability to expand their businesses. O’Neill pointed out that introducing targeted microfinance services with low-interest loans and flexible repayment terms could greatly benefit women entrepreneurs, enabling them to invest and scale their operations effectively.

In rural and remote areas, women vendors encounter further obstacles due to inadequate access to essential resources such as electricity, water, and transportation. O’Neill stressed the urgent need for infrastructure development in these regions to facilitate smoother business operations.

Additionally, many women in the informal sector struggle to engage with online markets due to poor internet connectivity and a lack of digital literacy. O’Neill proposed that digital training programs would empower women vendors, enhancing their visibility and sales potential in the online marketplace.

The necessity for media coverage on the challenges faced by women vendors in these sectors was also a point of discussion. Participants at the symposium noted the lack of attention given to the activities organized by women in the market, suggesting that increased media engagement could help amplify their voices.

O’Neill expressed optimism for the future, citing the positive relationship between the Lautoka City Council and the Vendors Association. Several development projects have already been initiated to improve conditions at the Lautoka market, including upgrades to public facilities and the impending opening of a 24-hour Namoli Green Food mall.

Overall, the dialogue surrounding these issues is encouraging, as it underscores the importance of collaborative efforts to dismantle barriers that women vendors face. By ensuring equitable access to resources, training, and support, the market environment can become more inclusive and supportive of all vendors, driving economic growth and empowerment in the community.


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