The women from the Lawai community are increasingly engaging in handcrafted pottery, with many products being sold locally. Some have moved away from traditional crafts to focus on better utilizing the land available to them for income opportunities.
Known as the Naboumasi-masi Pottery Club, the group is led by Makelesi Adivugalei, who highlighted that previously, the women were solely involved in manual labor without a secure space for their activities.
Established in 1979 after marriage in Lawai, Makelesi began the women’s organization to engage them in crafting pottery. A woman from Tailevu, also married into Lawai, inspired others to establish a base for their activities, ultimately leading to the creation of a house for the community to use.
As their involvement in pottery flourished, products began to be supplied to local hotels in Sigatoka and nearby areas. Initially, the women worked from a small shack, but today there is a large workspace for them to produce their crafts and sell them to visitors. Currently, the club has 22 active members.
In addition, five elderly women in the club continue to contribute, with ages reaching into their 70s. The Lawai area is recognized for its rich soil, ideal for pottery-making. Makelesi notes that there is a distinct type of soil they utilize, found right in their village.
The pottery produced isn’t just limited to traditional items; the women also craft door frames, smaller pots, and decorative pieces that showcase local flora.
Makelesi expresses optimism that their handicrafts will greatly benefit their community, families, and the economy at large. The women frequently visit local hotels not only to showcase their products but also to affirm the craftsmanship that has gained them recognition.
It is emphasized that the women should continually refine their crafting techniques, carrying on a tradition started by their elders.
If they do not stay diligent, they risk losing out on opportunities. Life in the village is demanding, and if the women do not actively seek sales, they will not succeed in their endeavors.
Revenue generated through their crafts is reinvested into local development initiatives and opportunities to enhance their skills and livelihoods.
Makelesi also calls on the government for support, particularly in aiding women who frequently need assistance in larger village settings. She encouraged the younger generations to pursue their education robustly, underscoring that without a solid education, economic growth may be unattainable.