Loraini Bula, a 58-year-old entrepreneur from Nasolo in Ba, exemplifies the transformative potential of determination, cultural pride, and community support in her entrepreneurial journey. As a devoted mother of five grown daughters, Ms. Bula has beautifully merged her dedication to family with her passion for business through her venture, Loraini’s Creations.

Her business specializes in hand-printed sarongs, which not only celebrate the rich cultural heritage of Fiji and the Pacific Islands but also showcase her artistic abilities. Beyond these beautiful garments, Ms. Bula has successfully diversified her offerings to include scented soaps, body oils, and various plants cultivated from her nursery. This commitment to utilizing locally sourced, natural ingredients underscores her dedication to preserving Fiji’s natural beauty while providing quality products.

A significant turning point in Ms. Bula’s entrepreneurial journey was her participation in the Academy for Women Entrepreneurs (AWE), a program supported by the US Embassy in Fiji, which she joined in March 2024. This transformative seven-month program equipped her with critical skills in pricing, marketing, and product valuation. She reflects on her journey, stating, “I used to just set prices randomly, not realizing the impact it would have on my business. Now, I understand the importance of customer satisfaction and market standards.”

Her entrepreneurial efforts have not only provided financial support for her family but have also opened doors for her daughters, two of whom have pursued careers in medicine as doctors—a testament to the sacrifices and hard work she dedicated over the years.

Looking towards the future, Ms. Bula is enthusiastic about expanding her product line to meet growing customer demands and credits the AWE program for instilling in her the confidence to navigate the complexities of business management.

Ms. Bula’s story serves as a beacon of hope and inspiration for women in her community, encouraging them to pursue their own entrepreneurial dreams. “Don’t be afraid to start your own business,” she advises. “We don’t need to depend on others; we can provide for ourselves. If you have the drive, go for it.”

Her narrative illustrates a hopeful message that emphasizes how education, community support, and perseverance can lead to personal success while uplifting entire communities. As she continues to thrive in her endeavors, Ms. Bula embodies the belief that with hard work and the right resources, women can indeed create lasting impacts in their businesses and their lives, paving the way for future generations.