Lavenia Vakadewabuka has been a dedicated vendor selling waka at the Korovou Market for over 14 years. Hailing from Davetalevu Village in Tailevu, she lives with her husband and two children, while their eldest child resides in Ghana. Through her successful business venture, she provides for her family as her husband focuses on farming.
Lavenia’s entrepreneurial journey started well before her marriage, driven by her desire for financial independence. “By selling waka (grog) and pounded kava, I’ve embarked on a path that has not only sustained my household but has also empowered my community,” she shared.
Starting with a modest investment of $300, Lavenia’s commitment and determination have been exemplary. Over the years, she has built strong relationships with her waka suppliers, ensuring a reliable supply that meets customer demands. This strategic approach positions her as a dependable vendor and enhances the quality of her products.
Her day begins at around 5 a.m. and often extends until 7 or 8 p.m., highlighting her dedication and hard work to sustain her family. “The early hours allow me to prepare my goods, while the late evenings give me the opportunity to engage with customers and effectively market my products,” she explained. This unwavering commitment not only fulfills her family’s financial needs but also instills a strong understanding of the value of hard work and perseverance.
Throughout her business journey, Lavenia has encountered various challenges, with money management being one of the most significant. She has learned the importance of budgeting and tracking her expenses. By setting clear financial goals, both short-term and long-term, she has been able to prioritize her spending. Initially prone to overspending, she has evolved her financial strategy through experience.
Lavenia emphasizes the necessity of discipline when it comes to profits, advising fellow business owners to avoid unnecessary expenditures. She encourages small business owners, particularly in the food sector, to prepare meals at home to reduce spending from their business earnings. In the past, she often found herself buying food at the market, which could be financially draining. “I discourage buying food and snacks here at the market because it consumes a lot of money. I suggest we bring our lunch and breakfast from home.”
She believes that women can achieve anything if they are committed to their goals. “Anyone can do anything. For women, we often hear that we should stay home and take care of the household, but that doesn’t have to limit our aspirations,” she asserted.