Lavenia Vakadewabuka has been a fixture at the Korovou Market, selling waka for over 14 years. Hailing from Davetalevu Village in Tailevu, she resides with her husband and two children, while their eldest is based in Ghana. Her business allows her to support the family while her husband works in farming.
Her entrepreneurial journey began long before she got married, driven by a desire for self-support and financial independence. “By selling waka (grog) and pounded kava, I have not only sustained my household but also empowered my community,” she remarked. Starting her venture with an investment of $300, Lavenia has displayed remarkable commitment and determination.
Over the years, she cultivated strong relationships with her waka suppliers, ensuring a consistent supply that meets customer demand. This strategic approach has made her a reliable vendor and improved the quality of her products.
Lavenia’s typical day starts around 5 a.m. and stretches until 7 or 8 p.m., reflecting her dedication to her business and family. “The early hours allow me to prepare my goods, while late evenings provide opportunities to engage with customers and market my products effectively,” she explained. Her commitment not only fulfills her family’s financial needs but has also taught her the value of hard work and perseverance.
Throughout her journey, Lavenia has confronted various challenges, particularly in managing finances. She recognized the necessity of budgeting and tracking her expenses. By establishing clear short-term and long-term financial goals, she learned to prioritize her spending. Initially prone to over-spending, she adapted her approach to finance through experience.
Lavenia stresses the importance of discipline when it comes to profits, urging fellow business owners to avoid unnecessary expenditures. She suggests that small business owners, especially in the food sector, should prepare their meals at home to minimize expenses and protect their business profits. “I discourage buying food and snacks at the market as it consumes a lot of money. I recommend bringing lunch and breakfast from home,” she stated.
She firmly believes that women can achieve anything they set their minds to. “Anyone can do anything, and for women, who are often told to stay home and take care of the household, this shouldn’t limit what we want to achieve in life,” she said.