Anita Wati, a 52-year-old entrepreneur based in Laucala Beach, embodies this year’s International Women’s Day theme, “Accelerate Action.” As the owner of Aaron Auto Spares and Repairs, she has successfully broken gender stereotypes in a male-dominated industry.
Anita’s path to entrepreneurship came with its challenges. Initially, she supported her husband, a seasoned mechanic, and their son in their family business. As the enterprise grew, Anita uncovered her potential for management, largely encouraged by her husband.
The COVID-19 pandemic posed significant challenges, but Anita skillfully navigated the financial obstacles by leveraging her budgeting skills for both personal and business finances. She has also taken proactive steps to enhance her business knowledge by participating in professional development opportunities, including HR training sessions provided by Business Link Pacific (BLP).
A significant turning point for Anita’s business occurred when she accessed the HFC Loan through Business Link Pacific. This financial assistance enabled her to acquire a vehicle crucial for daily operations, such as collecting spare parts and servicing clients. “The car really assisted us with our day-to-day business,” Anita notes, emphasizing how it improved her cash flow and operational workflow.
However, Anita still faces challenges, particularly with the high costs of spare parts that impact profitability and her limited formal bookkeeping skills that complicate financial management. Yet, her resolve to build a sustainable and thriving business remains steadfast.
Looking ahead, Anita aims to expand her shop by bulk purchasing spare parts, not only to meet her needs but also to serve her community better. She envisions transforming her business into a reliable resource for locals, offering expertise and dependable service.
Anita Wati exemplifies resilience and the significance of community support, demonstrating how women can thrive in traditionally male-dominated fields. Her journey highlights the essential role of determination and accessible financial resources in fulfilling one’s ambitions. With a strong support system and a focus on growth, Anita is not just running a business; she is paving the way for others to follow.
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