Elena Tinai’s narrative exemplifies resilience, community backing, and the impactful nature of small business growth. As a member of the South Pacific Business Development (SPBD) from the Lautoka branch, Saru Centre, Tinai was honored with the SPBD 2023 Businesswoman of the Year Award, a key highlight of the microfinance organization’s annual ceremony.
Her inspiring journey from adversity to success serves as motivation for aspiring entrepreneurs, especially women in rural areas of Fiji. The 44-year-old, originally from Sawakasa in Tailevu, currently resides in Saru, Lautoka with her husband, who she credits as her steadfast source of support. Although the couple does not have children of their own, they have opened their home to children in need, providing them with a nurturing environment to thrive.
Tinai’s entrepreneurial path began in 2013 when she joined SPBD, an entity aimed at empowering small businesses in underserved regions. Her initial loan of $700 marked the start of a life-changing venture. With this funding, she commenced a fish-selling business at Lautoka Wharf, which steadily developed over the years despite numerous challenges.
Like many small business proprietors, she encountered difficulties along the way. Tinai recalled the trials of managing her time, fishing at night, and selling her catch the following day to sustain her household. She drew strength from her belief that hard work and integrity lead to success. “I always tell myself that success isn’t about being lazy or giving up. You have to keep going, no matter how hard it gets,” she expressed.
Her business soon broadened to include kava, which she sourced from Rakiraki, supplying both loyal and new clientele. Over time, the amounts of her loans grew, moving from her initial $700 to $5000 and ultimately reaching $7000 this year. The flexible financial support from SPBD, combined with a focus on community, has been crucial to her achievements.
“SPBD teaches us that we’re not alone. When times get tough, we can always count on our center for support. Many women hesitate to join SPBD due to stereotypes surrounding loans or fears of repayment. But I tell them, ‘this organization is not like the bank. They genuinely care about you and will assist you in achieving success.’”
Looking to the future, Tinai envisions significant growth for her business. Currently, she rents a boat for fishing, but her goal is to purchase her own, which she believes will enhance her fish production and bolster the sustainability of her enterprise. She aspires to encourage other women in her community to leverage the services offered by SPBD.
“The only thing you need is integrity. SPBD believes in you, and if they can provide you with opportunities that banks cannot, you need to have faith in yourself and reinvest that support to grow.”