Empowering Indigenous Entrepreneurs: Building Success Through Strategic Networks

Joeli Tukana, founder and managing director of the Pacific Entrepreneurship Training Institute, provided insightful guidance to indigenous business owners during the Fiji Indigenous Business Council (FIBC) Symposium. He emphasized the importance of establishing robust and repeatable processes along with developing strategic networks for the growth and expansion of indigenous enterprises.

Tukana introduced the concept of “think big, start small, stay”, urging attending business owners to thoughtfully curate their networks. He advised them to connect selectively with those who align with their business vision and can offer constructive contributions, while also identifying connections that may hinder their progress.

He stressed that trust-based strategic relationships are vital for success, explaining that effective networking is not merely about the quantity of contacts but the quality of those relationships. Successful companies often avoid unnecessary costs and duplication by partnering with others, which contributes to improved efficiency and profit margins. Tukana outlined practical examples of strategic partnerships, such as outsourcing and joint ventures, that can help businesses thrive.

Moreover, he highlighted the necessity of systematic processes in various business operations, noting that consistent procedures in ordering, production, and customer service can lead to predictable growth. He encouraged indigenous business owners to rely on a structured approach rather than informal memory and trust alone.

This guidance aligns well with recent discussions at the FIBC symposium, where industry leaders stressed the need for competitiveness in the iTaukei business community. With only about five percent of businesses in Fiji being owned by iTaukei individuals, Tukana’s message is particularly relevant as it echoes calls for greater empowerment and collaboration within the community, a sentiment shared by other speakers at the event, including Minister for iTaukei Affairs, Ifereimi Vasu.

With the right strategies and a focus on building supportive networks, there is a promising opportunity for greater entrepreneurial success among indigenous businesses in Fiji, fostering not only economic growth but also social and cultural resilience within the community.