Deputy Prime Minister and Minister for Trade Kamikamica officially unveiled the FRIEND E-Commerce Platform at the Grand Pacific Hotel yesterday. This initiative marks a pivotal move towards empowering grassroots communities and expanding the reach of local microenterprises.
In his address, DPM Kamikamica emphasized the vital importance of microenterprises in reducing poverty and bolstering economic resilience.
“Today, we are not merely launching a platform; we are sharing stories and preserving our heritage,” he stated.
“This collaboration with Shop Pasifika creates opportunities for local crafts, enabling our artisans to connect with a wider audience.”
He recognized FRIEND for its steadfast dedication to improving lives over the past 22 years through various social and economic empowerment initiatives.
Mr. Kamikamica also stressed the transformative power of e-commerce in today’s digital landscape, reaffirming the Government’s commitment to promoting digital innovation and creating the first E-Commerce Strategy.
This strategy is designed to dismantle barriers and allow businesses of all sizes to access global markets.
“Together, we will create a more resilient and prosperous future for all Fijians,” he stated.
The launch of the FRIEND E-Commerce Platform is anticipated to significantly improve the livelihoods of numerous Fijians by equipping them with vital skills and facilitating access to new markets.