The increasing demand for authentic, high-quality products has spurred the need for strong online marketing capabilities, especially among local artisans. In response to this need, the Fiji Arts Council, in collaboration with the iTaukei Trust Fund Board, hosted an Online Market Training workshop designed specifically for artisans. This initiative aims to not only promote the effective marketing of their creations but also to preserve their cultural heritage.
During the workshop’s opening, Aisake Taito, Chief Executive of the iTaukei Trust Fund Board, emphasized the significant opportunities available for Fijian artisans through the responsible use of digital platforms. “Now is the time to utilize these digital platforms to market your creations and artworks while ensuring their cultural uniqueness and authenticity,” he stated.
Taito believes that harnessing the power of social media and online platforms can greatly enhance sales, benefiting the local economy. The training, which spans over two days, includes speakers from various agencies who will provide insight into essential topics such as biosecurity and compliance requirements for selling products online, particularly for international markets.
Maciusela Raitaukula, Director of the Fiji Arts Council, mentioned that the workshop would empower artisans by helping them build their confidence and acquire vital skills for navigating the online business landscape. The workshop concludes tomorrow.
This training initiative aligns with previous efforts made by organizations like the Fiji Crop & Livestock Council, which conducted similar training aimed at enhancing the marketing capabilities of farmers and addressing the challenges they face in accessing markets. By equipping both artisans and farmers with essential tools for online success, these collaborative efforts signal a promising future for local businesses, linking traditional practices to modern marketing strategies.
The potential for sustainable growth and increased visibility for Fijian products in global markets brings a hopeful perspective, suggesting that with the right support and resources, local artisans and entrepreneurs can thrive in an increasingly digital economy.
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