Loraini Bula, a 58-year-old entrepreneur from Nasolo in Ba, serves as a compelling illustration of how determination, cultural pride, and community support can lead to both personal and collective success. As a devoted mother of five grown daughters, Bula has successfully balanced her family commitments with her entrepreneurial ambitions through her venture, Loraini’s Creations, which specializes in hand-printed sarongs that celebrate the rich traditions of Fijian and Pacific Island cultures.

In recent years, her business has expanded to include a variety of value-added products, such as scented soaps, body oils, and a nursery offering diverse plants and flowers. By using locally sourced, natural ingredients, Ms. Bula not only showcases her artistic talents but also reinforces her commitment to preserving Fiji’s natural heritage.

A pivotal moment in her entrepreneurial journey was her participation in the Academy for Women Entrepreneurs (AWE), a program supported by the US Embassy in Fiji, which she joined in March 2024. This seven-month program equipped her with essential skills in pricing, marketing, and product valuation, enabling her to make informed decisions in her business. Reflecting on her earlier pricing strategies, Bula acknowledged, “I used to just set prices randomly, not realizing the impact it would have on my business. Now, I understand the importance of customer satisfaction and market standards.”

Bula’s entrepreneurial efforts have not only supported her family but have also led to notable achievements for her daughters, two of whom are now practicing doctors—a testament to the sacrifices and hard work she has devoted over the years. Looking ahead, she is eager to further expand her product line to meet growing customer demands and credits the AWE program for allowing her to navigate the complexities of business management more effectively.

Her story resonates as a beacon of inspiration for women in her community, urging them to pursue their entrepreneurial dreams. “Don’t be afraid to start your own business,” she advises. “We don’t need to depend on others; we can provide for ourselves. If you have the drive, go for it.”

Loraini Bula’s journey encapsulates the profound impact that education, community support, and resilience can have on individuals and their surroundings. As she continues to grow her enterprise, her hopeful narrative encourages other aspiring entrepreneurs, demonstrating that with hard work and the right resources, women can create lasting, positive changes in their lives and the lives of others in their communities.

In summary, Ms. Bula’s story not only highlights her personal success but also exemplifies how entrepreneurial spirit can uplift entire communities, creating a motivating message for women everywhere striving to make their mark in the business world.