Alisi Tokalau has emerged as a symbol of resilience and dedication in Labasa Town since she started selling sasa brooms in 2016. Her journey is particularly meaningful as it coincides with the celebration of International Women’s Day, which underscores the vital contributions women make to local economies.
At 35 years old and a mother of five, Tokalau underscores the versatility of sasa brooms in households. They are not only used for cleaning but also play a role in cultural practices, serving as gifts during ceremonies and even warding off negative energies. “These brooms serve various purposes in every home,” she explained, highlighting their essential role in daily life.
Despite facing challenges in selling her handmade brooms door-to-door, Tokalau draws her motivation from her commitment to her family’s well-being. Utilizing the coconut trees in Yalava Village provides her with the raw materials needed for her brooms, showcasing her ingenuity in harnessing local resources for her business.
In her operations, Tokalau is impressively efficient, crafting 25 brooms within just two days and selling them for $5 each, which translates into a weekly income of $125. This income not only meets her family’s needs but also allows her to participate in community fundraising efforts for her village’s women’s group and church.
Tokalau holds a Certificate Level 2 in Catering from the Technical College of Fiji and boasts five years of experience as a kindergarten teacher. “I am proud of my work. Selling sasa brooms is a simple yet effective way to support my family,” she stated, noting that she consistently finds customers even among passersby.
Her pricing strategy, which undercuts market prices, has been a key factor in her success, allowing her products to reach a broader audience. “To all the women out there, be proud of your work, whether it’s simple or from a high office,” Tokalau encourages, advocating for empowerment and setting a positive example for her children about determination and perseverance.
Her inspiring journey is mirrored by other local women, such as Peniana Matai and Lenisa Vurusa, who have also made their mark in market trading, overcoming various obstacles along the way. These women exemplify the spirit of perseverance, demonstrating how entrepreneurial endeavors elevate individual families and significantly bolster community economies.
Tokalau’s and similar stories create an optimistic viewpoint on local entrepreneurship, emphasizing the essential role women play in supporting their families and enhancing community resilience. Such narratives not only encourage others but also illustrate that success often stems from heartfelt dedication and hard work, rather than simply formal titles.
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