Empowering Change: Pacific Recycling Foundation’s New Strategy for Sustainability

The Pacific Recycling Foundation (PRF) has recently announced the promotion of Ashwarya Chand to the role of Grants and Communications Lead as part of its intensified efforts to address the escalating waste crisis in the Pacific region. Chand, who hails from Koronivia, brings a robust background in science and climate advocacy and has been a part of PRF since earlier this year. In her new position, she will focus on enhancing grant strategies and effectively communicating the foundation’s messages regarding sustainable waste management and empowering local communities.

Founder Amitesh Deo emphasizes that this new appointment challenges traditional views that women and local leaders cannot play pivotal roles in significant positions. He encourages donors to collaborate closely with grassroots organizations to ensure funding efforts align with actual community needs. This approach underlines a crucial shift towards including voices directly affected by environmental issues in discussions surrounding sustainability.

PRF has been active recently in advocating for grassroots recyclers from Fiji and the wider Pacific at notable global forums. In a related initiative, the foundation successfully diverted nearly five million kilograms of recyclable materials from landfills in the past year, showcasing its commitment to sustainability and the positive impact of community involvement in recycling efforts.

Deo’s advocacy at international events, such as the 12th Regional 3R and Circular Economy Forum, highlights the importance of integrating informal recyclers into formal waste management policies. He asserts that true climate action necessitates prioritizing the people who are most affected, and Chand’s new role is part of this broader strategy.

With the rising challenges posed by waste management, the hope lies in the foundation’s efforts and the contributions of leaders like Chand, reflecting a future where communities can play a significant part in creating sustainable solutions. This grassroots approach not only aims to improve local practices but also signals a collective ambition for a sustainable future across Fiji and the surrounding regions.