Empowered Women Shift from Roadside to Market Stalls

The Amania Women’s Group is making significant progress as they transition from selling crafts and fresh produce locally in Nailega, Wainibuka, to showcasing their handmade products at the renowned Christmas Market at the Suva Civic Centre.

Early yesterday morning, the dedicated women of the group departed their village at 4 a.m., facing the chilly weather to present their wares at the market, which features 40 other women entrepreneurs and runs for two days. The event perfectly captures the festive spirit of Suva, providing these women with a platform to pursue financial independence through their hard work and creativity.

By leveraging the resources available to them, the Amania Women’s Group is shining a light on the resilience and determination of rural entrepreneurs. Eleni Kaloulia, the group’s treasurer, expressed enthusiasm for the event, describing it as a “breakthrough.” She shared how financial independence once felt out of reach, mainly due to limited ideas and resources. However, their efforts at the ROC Market—Fiji’s longest-running street market for small businesses—proved to be fruitful as they sold an array of items, including mats and shopping chains, along with receiving custom orders.

Despite the obstacles they face while trying to establish their business presence with minimal support, the Amania Women’s Group remains hopeful and focused on their long-term goal of enhancing the living standards within their community.

This story serves as an inspiring reminder of how determination and community effort can lead to success. The Amania Women’s Group exemplifies the spirit of entrepreneurship, showcasing the immense potential within rural communities and the importance of supporting local artisans.

Summary: The Amania Women’s Group successfully showcased their handmade products at the Suva Civic Centre’s Christmas Market, demonstrating resilience and determination in their pursuit of financial independence. The event marks a significant milestone for the group, reflecting their commitment to improving living standards in their village.