A 58-year-old entrepreneur from Nasolo in Ba, Loraini Bula, stands as a shining example of determination, cultural pride, and community support. As a dedicated mother of five grown daughters, Ms. Bula has successfully balanced her commitment to family with her entrepreneurial ambitions through her enterprise, Loraini’s Creations.

Her business specializes in hand-printed sarongs that celebrate the rich cultural heritage of Fiji and the Pacific Islands. Beyond these beautiful garments, she has expanded her offerings to include a range of value-added products such as scented soaps, body oils, and various plants and flowers from her nursery. This commitment to using locally-sourced, natural ingredients not only showcases her artistic talents but also reinforces her dedication to preserving Fiji’s natural heritage.

A pivotal moment in Ms. Bula’s entrepreneurial journey came when she joined the Academy for Women Entrepreneurs (AWE), a program facilitated by the US Embassy in Fiji, which she began in March 2024. This seven-month program equipped her with vital skills in pricing, marketing, and product valuation—areas where she previously faced challenges. Reflecting on her past approach to pricing, she stated, “I used to just set prices randomly, not realizing the impact it would have on my business. Now I understand the importance of customer satisfaction and meeting market standards.”

Ms. Bula’s journey has not only benefited her family financially but has also allowed her to proudly invest in their future; two of her daughters are now practicing doctors, a testament to her hard work and sacrifices. With plans to continue growing her product line to meet increasing customer demand, she remains optimistic about the future of her business. She credits the AWE program for empowering her, equipping her with the confidence and knowledge to navigate complex business landscapes.

Her story serves as an inspiration for other women in her community, encouraging them to pursue their entrepreneurial dreams. “Don’t be afraid to start your own business,” she advises. “We don’t need to depend on others; we can provide for ourselves. If you have the drive, go for it.”

In summary, Loraini Bula’s narrative illustrates the profound impact of education, resilience, and community support in transforming not just individual businesses but entire communities. As she continues to thrive, her hopeful message is clear: with dedication and the right resources, women can create successful enterprises that foster meaningful change, benefiting both themselves and their communities.