A 58-year-old entrepreneur from Nasolo in Ba, Loraini Bula, is a remarkable example of how determination, cultural pride, and the right support can uplift not just individual lives but entire communities. As a devoted mother to five grown daughters, Ms. Bula has adeptly balanced her familial responsibilities with her business aspirations through her venture, Loraini’s Creations.
Specializing in hand-printed sarongs that reflect the beauty of Fijian and Pacific Island cultures, Ms. Bula has recently expanded her offerings to include flavored soaps, body oils, and various plants cultivated in her nursery. By using locally sourced, natural ingredients, she not only highlights her artistic talents but also emphasizes her commitment to preserving Fiji’s rich natural heritage.
A significant turning point in Ms. Bula’s entrepreneurial journey was her participation in the Academy for Women Entrepreneurs (AWE) program, initiated by the US Embassy in Fiji. This seven-month program, which she began in March 2024, provided her with critical knowledge in areas like pricing and marketing. As a result, Ms. Bula has developed a better understanding of product valuation, significantly shifting from her previous practice of setting prices randomly. She acknowledges the importance of aligning her pricing with customer satisfaction and market standards.
Reflecting on her journey, Ms. Bula takes pride in the sacrifices she has made to ensure her family’s success, which is exemplified by the professional accomplishments of her daughters—two of whom are now doctors. Looking toward the future, Ms. Bula is optimistic about further expansion of her product line to meet increasing customer demands. She attributes her newfound confidence and business acumen to the AWE program, which has empowered her to navigate the complexities of entrepreneurship more effectively.
Her story serves as an inspiration for women in her community, encouraging them to pursue their entrepreneurial dreams. “Don’t be afraid to start your own business,” she advises. “We don’t need to depend on others; we can provide for ourselves. If you have the drive, go for it.”
Loraini Bula’s journey embodies a hopeful message that affirms how education, community support, and resilience can create transformative change. As she continues to grow her enterprise, her narrative encourages others, particularly women, to harness their potential and engage in entrepreneurship, showcasing a path toward personal and communal upliftment.
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