The Consumer Council of Fiji is warning shoppers to exercise caution as online fraud reports spike ahead of the upcoming Eid celebrations. With more consumers opting for online shopping for traditional attire and accessories, CEO Seema Shandil reports a notable increase in fraudulent sellers operating mainly through social media.
A prevalent scam involves sellers requesting partial or full upfront payments, often failing to deliver products or provide updates on orders. Some consumers have attempted to claim refunds, only to receive partial returns after threatening legal action. Notably, there have been 44 complaints against an online trader in Lautoka since January last year, with customers reporting they paid for items that never arrived.
Despite ongoing alerts and referrals to law enforcement from the Consumer Council, fraudulent activities continue to exploit buyers during a festive period usually filled with joy and anticipation. The Council is collaborating closely with police to investigate these incidents and is vigilantly monitoring online markets to take action against deceitful sellers.
Drawing parallels from previous festive seasons, such as Diwali, the Consumer Council has observed similar spikes in fraud complaints. Last year, the Council recorded 163 complaints worth over $15,000 during Diwali, highlighting the persistent challenge of safeguarding consumers during high shopping seasons. Complaints included price gouging and deceptive advertisements, particularly for popular items like food and decorations.
In light of this situation, consumers are encouraged to verify the legitimacy of online sellers, avoid impulsive purchases, and retain receipts to facilitate dispute resolution. The Consumer Council’s proactive initiatives underscore the importance of consumer awareness, reminding that while the holiday season should be joyous, exercising caution is crucial for a safe and rewarding shopping experience.
This festive season, let us embrace the spirit of celebration with mindfulness and vigilance, ensuring that our traditions are honored without falling victim to fraud.
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