The Consumer Council is intensifying its operations during Easter to protect consumers from misleading advertisements, overpricing, and the sale of substandard or expired products. Chief Executive Seema Shandil emphasizes that heightened market surveillance will help safeguard consumer rights amid the increased commercial activity typical of this festive period.
Shandil points out that Easter often sees a rise in sales promotions, making it crucial for the Council to ensure consumers are not misled by deceptive marketing practices. The Council’s operations include rigorous market monitoring and inspections across various sectors, with special attention directed toward supermarkets, where most festive shopping occurs.
In addition to monitoring physical retail spaces, the Council is vigilant about online platforms due to the notable increase in e-commerce. Shandil states that providing timely consumer education and information is key to helping shoppers make informed choices and avoid pitfalls during this busy shopping season.
Prior observations from similar holiday periods indicate that increased vigilance is necessary as consumers often fall prey to unethical practices such as fake discounts, overcharging, and expired products. Collaborations with stakeholders in the market aim to address complaints and uphold fair trading practices, ensuring a more enjoyable shopping experience for everyone.
By taking these proactive measures, the Council fosters a spirit of fairness and safety within the marketplace, promising that consumers can navigate Easter shopping without fear of exploitation. There is hope that, through these combined efforts, this festive season can be celebrated joyfully and fairly.
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