The Fijian Drua has partnered with renowned retailer Jack’s of Fiji to introduce a highly awaited merchandise line for the 2025 season, perfectly timed for the upcoming festive season. Known for its popularity, Drua merchandise has consistently sold tens of thousands of units each year across the country.
The new designs incorporate an innovative interpretation of traditional woven mats, commonly found in Fijian homes. Additionally, the jerseys feature specific motifs crafted for the Fijian Drua, including the distinctive masi designs. A prominent element of these designs is the bai, symbolized by shark teeth, which is prominently showcased on the collar and sleeve ends of the jerseys.
Starting from yesterday, the jerseys are available for purchase at Jack’s of Fiji locations, with other retailers expected to follow soon. The club has also maintained the signature white of its alternate “clash” jersey but introduced a vibrant green accent on the shoulders. Alongside the new jerseys, Jack’s of Fiji has launched an entire range of Fijian Drua apparel, including polos, training tees, shorts, jackets, hats, and more.
Jack’s of Fiji director Nikul Khatri reflected on their partnership with the Drua. “This marks the fourth year of our partnership, and what a remarkable journey it has been! Over the past three years, we have had the privilege of supporting Drua by bringing their merchandise to fans all over Fiji and the World. Drua’s presence in the Super Rugby arena has not only inspired us but has also united fans with a shared love for the sport,” Khatri stated.
He emphasized the importance of inclusivity within the product line, stating that there are affordable fan merchandise options, ensuring that every supporter can represent the team in style, regardless of their budget. Khatri reiterated the goal of creating a range that resonates with the diverse needs of the community.
Fijian Drua’s general manager of commercial operations, Shane Hussein, acknowledged Jack’s for facilitating early sales. “The new merchandise really signals the start of the new season. We’re proud to present this expanded new range. Fijian Drua fans are the world’s best fans, and there is no better sight in the competition than tens of thousands of them cheering on their Drua in Suva and Lautoka. It’s wonderful that Jack’s of Fiji is able to roll out the sale early in the festive season, providing great gifting options,” Hussein remarked.
This launch not only signifies a new season for the Fijian Drua but also strengthens the bond between fans and their team, all while offering a bounty of festive shopping options this holiday season.
Positive note: The collaboration showcases the growing spirit of community and enthusiasm for local sports, emphasizing that every fan has the opportunity to wear their team colors proudly, reinforcing a sense of unity in the Fijian culture.
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