Unilever’s Dove shampoo and conditioner are being distributed in Fiji by the Motibhai Group, the company confirmed in new product circulation details, bringing the global hair-care brand’s range more visibly into the local retail market. The announcement highlights the brand’s continued positioning as a family-favourite for hydration, repair and everyday use in stores across the country.
Dove’s hair-care line, already well known worldwide for formulations that cleanse without stripping natural oils, will be supplied locally through Motibhai’s distribution channels. The product family includes popular variants such as Daily Care, which focuses on hydration, and Intensive Repair, aimed at strengthening damaged hair and reducing breakage. Unilever’s ownership of Dove remains central to the brand’s global reputation for mild, mass-market hair care.
Local availability is already evident on retail shelves. One shopper identified as Selai was observed purchasing Dove products at Extra Supermarket in Laucala Beach, underscoring the brand’s presence in mainstream supermarkets. Retail placement in outlets such as Extra aims to serve a wide audience, from shoppers looking for affordable daily maintenance to those seeking more targeted repair treatments.
Dove’s formulas are marketed as suitable for a broad range of hair types — fine to thick, curly to straight — and are noted for being gentle enough for frequent use, including for people with sensitive scalps. The brand’s range and positioning as an everyday essential have helped it build long-term loyalty among families who value consistent performance and perceived affordability.
The move to supply Fiji through Motibhai Group may ease product flow to local retailers and could affect pricing and promotional availability, though Motibhai and Unilever have not released further details about distribution scope, timelines or retailer partnerships. For shoppers, however, the immediate impact is practical: Dove products are on local supermarket shelves and accessible to consumers seeking hydration, softness and repair in their hair-care routines.
As Dove maintains its marketing emphasis on care and trust, the combination of Unilever’s global reputation and Motibhai’s local distribution is likely to reinforce the brand’s footprint in Fiji’s personal-care market. The presence of recognizable variants on supermarket shelves — exemplified by purchases at Extra Supermarket, Laucala Beach — signals continued demand for mainstream hair-care solutions that balance effectiveness with everyday gentleness.
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