HOT Bread Kitchen (HBK) has unveiled the five fortunate winners of its “Dough-licious Deals” M-PAiSA Promotion at their Suva outlet yesterday. This campaign, in collaboration with M-PAiSA, offered customers who spent $10 or more through electronic payment an automatic entry into the draw. Prizes included Galaxy tablets, Galaxy Buds 3 Pro, and a $25 gift voucher for four lucky participants, while the grand prize consisted of an iPhone 16 Pro, Apple AirPods Pro, an Apple AirTag, and a $50 gift voucher.
HBK’s Business Development General Manager, Upashna Ben, shared that the initiative, which started on March 5 and runs until April 30, marks a significant collaboration with Vodafone. She emphasized the growing preference among customers for using M-PAiSA for transactions, a trend that accelerated during the COVID-19 pandemic. “This partnership not only brings excitement to our customers but also enhances operational efficiency through cashless transactions,” Ben noted.
Shailendra Prasad, Vodafone Fiji’s Head of E-commerce, highlighted that this collaboration aims to promote digital payments. He stated that transactions at HBK are thriving, illustrating the practicality of QR code payments for daily purchases, particularly for customers who find carrying cash cumbersome.
The winners have already been contacted for prize collection, marking a successful turnout for this promotional event. This initiative reflects a broader trend in Fiji towards digital payment solutions, making everyday transactions more convenient for consumers while also supporting local businesses.
This promotion not only rewards customers but also signifies a shift towards innovative payment methods in Fiji, aligning with global trends in digital transactions.
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