Punjas has introduced a new 100% vegetarian snack, Zeera Bites, just in time for the Diwali season. These savory crackers feature cumin seeds as their primary ingredient and mark the company’s third biscuit launch this year.
Rajesh Punja, Managing Director of Punjas Group, emphasized the company’s commitment to quality and tradition. He stated, “With Zeera Bites, we’ve combined taste and health, making it an ideal snack for the whole family, especially during Diwali, when sharing great food with loved ones is so important.”
The packaging of Zeera Bites is bright yellow, symbolizing warmth, happiness, and celebration, aligning well with the festive spirit of Diwali. The snack will be available in stores starting this week.