Renowned jewelry brand Pandora recently unveiled its Mother’s Day collection at its exclusive retailer, Prouds, located in Suva. The collection features a variety of designs that celebrate the emotional ties between mothers and their children, as well as other mother-like figures.
Prouds general manager Reshmi Singh shared that they have stocked over 2,000 affordable Pandora pieces that can be personalized to cater to individual customer preferences. She noted that many of these items are priced under $99, which makes them accessible for all consumers, including children looking to purchase gifts for their mothers.
The new collection highlights a 20% discount on many pieces, with prices starting from as low as $49. “Our objective is to present jewelry that everyone can afford while allowing even children to use their pocket money to purchase something special for their moms,” Ms. Singh commented.
Pandora’s creative directors, Alessandro Filippo Ficarelli and Francesco Terzo, emphasized the significance behind the collection, introducing a new symbol that represents the unbreakable bond of love—a hug. This aligns with Pandora’s broader Mother’s Day campaign named “Be Love,” which honors the positive impact that a mother’s love can have.
Pandora, a global jewelry brand that originally started as a family-run shop in Copenhagen, is widely recognized for its customizable charm bracelets, designer rings, earrings, necklaces, and watches. The launch of this new collection is seen not only as a celebration of motherhood but also as a potential opportunity for families to bond over meaningful gifts this Mother’s Day.
Overall, the launch of the Mother’s Day collection underscores the importance of recognizing and celebrating maternal bonds, making it a timely and noteworthy occasion for both gift-giving and heartfelt expressions of love.
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