On its 16th anniversary, Digicel Fiji has donated $16,000 to support three community projects through its Birthday Initiative Program. The recipients of this generous contribution are the Mokani Village Youth Club from Tailevu, the Karoko Village Youth Club from Vanualevu, and the Soqosoqo Vaka-Marama from Navosa-Nadroga in the West.
This year, Digicel Fiji employed a new approach by requiring communities to submit proposals for funding, which would be assessed against specific criteria. In the past, Digicel allocated over $50,000 to support ten communities with $5,000 each. However, recognizing the escalating costs of project implementation, the company decided to focus its efforts on fewer projects with a higher level of funding.
CEO Farid Mohammed emphasized the importance of spreading support evenly across regions, which is why the initiative was broken down into contributions for the Central Eastern and North Western divisions. The connection of the $16,000 grant to the company’s anniversary reflects their commitment to celebrating the milestone by uplifting communities.
Joeli Vueti, an advisor for the Mokani Youth Club, described the grant as an early Christmas gift for the local community. The project aims to address pressing needs, such as providing solar lights for children to study at night and offering safer travel for women heading to the market in the early morning.
To ensure these funds are utilized effectively, Digicel Fiji plans to follow up with the communities about how the grants are being spent.
This initiative showcases the company’s dedication to community development and highlights the importance of collaboration in uplifting local areas. It serves as a reminder that corporate social responsibility can make a tangible difference in the lives of individuals in Fiji.
In summary, Digicel Fiji’s contribution signifies a meaningful commitment to community welfare, aligning its business success with the betterment of society.
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