Deutsche Telekom has secured the broadcasting rights for the men’s soccer FIFA World Cup in 2026, as reported by Bild. This deal allows MagentaTV, the company’s television service, to broadcast all 104 matches live across the United States, Mexico, and Canada.
While Deutsche Telekom did not provide specific comments regarding the agreement, they have referred to an official FIFA press conference scheduled for Friday, where further details may be disclosed. The company’s previous success in acquiring broadcasting rights—such as for the 2024 European Championships—resulted in exclusive game coverage that bolstered its financial performance and attracted new subscribers to its TV service.
In the wake of this announcement, Deutsche Telekom’s shares experienced a slight increase, reflecting investor optimism about the company’s growing media portfolio.
The upcoming 2026 World Cup will be a historic event as it will be jointly hosted by the U.S., Mexico, and Canada, marking a significant milestone in international soccer. The anticipation for the tournament is building, and it aligns with recent efforts by FIFA President Gianni Infantino to ensure a welcoming atmosphere for soccer fans worldwide during both the World Cup and the forthcoming Club World Cup in 2025.
This strategic move by Deutsche Telekom not only enhances its viewing offerings but also contributes to the excitement surrounding global soccer events, emphasizing the unifying power of sports across nations. As the world gears up for these momentous tournaments, there’s a hopeful spirit that they will foster camaraderie and bring fans together to celebrate their shared love for football.
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