Epeli Draunidalo Laliqavoka, a resident of Tarukua in Cicia, Lau, has been involved in traditional mat weaving for over 30 years. At 75 years old, he reflects on the cultural significance of this craft, which he learned from his father during his childhood. He remarked on the importance of maintaining Indigenous customs and practices, particularly the art of weaving mats, known locally as “magimagi.”
Epeli shared details about his weaving process and the cultural heritage associated with it. He explained that the mats are often used in ceremonies and can vary in design and length. For instance, they typically take three days to create, and he uses specific techniques to achieve the best results. Epeli has transitioned his mat weaving into a successful business since retiring from public service in 2007. He receives numerous orders through social media platforms, particularly Facebook, and ships his products to Australia, New Zealand, the United States, and across the Pacific.
His pricing for the mats is competitive, with costs set at $2 per meter, translating to about $200 for a 100-meter mat. Epeli emphasizes the importance of patience in weaving, noting that while the craft is challenging, it also offers substantial rewards.
He encourages the younger generation to learn from the traditional practices and stresses the need to support local culture. Epeli believes that maintaining these customs is vital for the well-being of future generations and underscores the importance of hard work and commitment to cultural preservation.