The Consumer Council of Fiji has recorded a significant surge in complaints this year, with many related to food and beverage issues. CEO Seema Shandil reported that between March and now, the Council has received 75 complaints, an increase from the same period last year. These complaints tend to peak around the Easter holiday as consumers engage in shopping sprees with their families.
Shandil noted, “While we can’t make a direct comparison to last year yet, it’s evident that this period generates a high volume of complaints due to intensified consumer activities,” indicating a connection between Easter festivities and rising consumer dissatisfaction. Last year’s figures included 83 complaints about food and beverages and 71 concerning online shopping, culminating in a total of 154 complaints in 2024.
In response to the escalating concerns, the Council is intensifying its market surveillance efforts to ensure that consumers are treated fairly. Shandil urged businesses to abide by ethical practices, emphasizing collaboration with stakeholders such as the Ministry of Health and municipal councils to safeguard consumer rights.
The report echoes findings from similar discussions at the Council, which have highlighted ongoing challenges related to food safety and ethical business practices. Recent insights shared during food awareness initiatives indicated that both food establishments and consumers must remain vigilant, especially during high-spending periods.
Overall, the commitment from regulatory bodies to enhance market fairness and consumer awareness is a hopeful indication that improvements in food safety and business integrity can be achieved. By prioritizing transparency and accountability, there is potential for a better shopping experience that meets consumer expectations, particularly during festive seasons.
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