Peni Namulo and Sailasa Kaitani have found success selling green coconuts on the roadside in Nadi, with their business providing both financial rewards and health benefits for their customers. For the past 14 years, Mr. Namulo has been serving primarily those battling non-communicable diseases (NCDs) or individuals recently discharged from hospitals, who often seek the healthful benefits of coconut juice.
Mr. Namulo noted that their customers frequently arrive with empty bottles, indicating a demand for pure coconut juice rather than the meat of the fruit. Many come with stories of how the juice has aided their recovery, as it becomes a vital remedy in their wellness.
The roadside coconut business has attracted a diverse clientele, including tourists and Indo-Fijians, with increasing patronage from the iTaukei community. Prices for green coconuts typically range from $4 to $5 each, and business can be particularly lucrative during peak times when local hotels and resorts place large orders. Recently, they fulfilled an impressive order of 1,000 coconuts in a single day.
As the demand for their product continues to increase, both vendors are not only thriving economically but also playing a significant role in the health improvement of their community. This commitment to health and wellbeing through their coconut sales reflects a positive interaction between entrepreneurship and community health.
In summary, the success of Namulo and Kaitani highlights the power of small businesses to contribute to both the local economy and public health, providing an inspiring example of how entrepreneurial efforts can lead to meaningful community impact. As more individuals recognize the health benefits of their offerings, it is likely that their business will continue to prosper.
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