Selling green coconuts on the roadside in Nadi has proven to be a lucrative venture for Peni Namulo and Sailasa Kaitani. For the past 14 years, these vendors have not only built a business but have also played a vital role in promoting health within their community, particularly among those suffering from non-communicable diseases (NCDs).
Mr. Namulo, 37, notes that many of their customers are individuals seeking health benefits, often purchasing coconut juice for themselves or loved ones recovering from illnesses. “We notice that our customers are frequently diabetics or individuals with kidney issues, as well as those who have just been discharged from hospitals,” he explains. He mentions that a significant number of patrons arrive with empty containers to fill with coconut juice, which they refer to as their “medicine.”
The coconut variety most sought after has minimal flesh, as customers primarily desire the refreshing juice. Their commitment to health and satisfaction is evident: “We feel fulfilled when customers return, expressing gratitude for the benefits they’ve gained from our coconut juice,” Mr. Namulo adds.
Initially, Mr. Namulo faced challenges in attracting a consistent customer base, but he has noted a shift in demographics over the years. While tourists and Indo-Fijians were their primary customers, there has been an increase in iTaukei patrons as well.
The vendors sell coconuts for $4 to $5 each, and they often benefit from business with local hotels and resorts, which place bulk orders. “On a good day, we can earn upwards of $100, especially when fulfilling large orders,” Mr. Namulo states, recalling a day when they received a large order for 1,000 coconuts.
This success story not only highlights the entrepreneurial spirit of Mr. Namulo and Mr. Kaitani but also underscores the importance of healthy living in their community. Their journey demonstrates the positive impact that small businesses can have on public health and local economies.
In a world increasingly focused on wellness, the green coconut stand in Nadi serves as a reminder of how traditional food sources can contribute to healthier lifestyles and community well-being.
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