Peni Namulo and Sailasa Kaitani are finding success as roadside vendors selling green coconuts in Nadi, where their business is proving beneficial not only for themselves but also for the health of their customers. Over the past 14 years, they have observed a growing demand for coconut juice, particularly among individuals suffering from non-communicable diseases and those recovering from hospitalization.
Mr. Namulo noted that many of their customers come with empty bottles, seeking to fill them with coconut juice, which they often refer to as their “medicine.” He expressed satisfaction with the feedback from clients who credit the coconut juice for their healing. He explained that customers primarily include individuals with diabetes, kidney problems, or those purchasing for sick family members.
The price for green coconuts ranges from $4 to $5, with a significant portion of their clientele being tourists and Indo-Fijians, though they have noticed an increase in iTaukei customers. Additionally, they receive substantial orders from hotels and resorts in the area, sometimes totaling up to 1,000 coconuts in a single day, which can result in earnings exceeding $100 daily.
This story highlights the intersection of entrepreneurship and community health, showcasing how a humble roadside business can have a positive impact on the well-being of consumers. As awareness of the health benefits of coconut water grows, the success of Namulo and Kaitani’s venture could inspire others in similar markets to consider the health advantages of their products and further engage with the community around them.
Overall, their experience serves as a reminder of the importance of small businesses in promoting local health initiatives while also achieving profitability.
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