The Fijian government is working to revive the cocoa industry, which the Agriculture Minister, Vatimi Rayalu, believes could significantly benefit the nation’s economy. Rayalu emphasized that the revival may restore the industry’s past success, when it contributed approximately $22 million annually to Fiji’s economy three decades ago.
During a visit to the Fiji Rice Limited (FRL) mill in Dereketi, Macuata, he expressed his conviction that the cocoa sector holds the potential to reach its former heights. Earlier this week, Rayalu also toured the Wasawasa Chocolate Factory in Savusavu, indicating that engagement with such companies is crucial for the industry’s revival.
He highlighted the importance of supporting the company as part of the ministry’s goals, and the visit provided insights into the operations in Savusavu. Rayalu encouraged individuals and businesses to invest in commodities that offer value addition. When asked about the locations of chocolate factories processing dry cocoa beans in Fiji, he noted their presence on both Viti and Vanua Levu.
Reflecting on the past, he pointed out that the success of the cocoa industry 30 years ago was linked to the nucleus project and pilot initiatives. Rayalu criticized the previous government’s decision to withdraw support from the cocoa industry following a decline in cocoa prices in the international market, calling it a significant error.
Currently, efforts are being made to boost cocoa production in collaboration with farmers, with the minister affirming that increasing production is essential for supporting local communities and farmers’ incomes. At present, the cocoa industry primarily caters to local market demands and has not pursued export opportunities.