Coca-Cola Europacific Partners Fiji has been named the official beverage partner for the Homecoming Music Festival 2025, set to unfold in Nadi from September 5 to 7. The three-day celebration is expected to attract more than 60,000 attendees and will showcase live music, food, and cultural activities, along with a special tribute to the late George “Fiji” Veikoso, whose efforts helped shape the festival’s vision and promote Pacific music.
Locally produced beverages Fiji Gold and TRIBE will be on offer throughout the festival grounds, complemented by Coca-Cola’s international soft drinks. Rum Co. of Fiji products will be featured in select areas of the venue. The event also includes the Coca-Cola Food Fest, providing a dedicated space for local food vendors and festival-goers to unwind.
Ryan Mahoney, Commercial Director of Coca-Cola Europacific Partners Fiji, emphasized that the partnership is about supporting a celebration of culture and community. “Homecoming is more than a music festival, it’s a time to come together and celebrate what makes the Pacific unique,” he said.
Past editions of Homecoming have grown in scale and stature, with previous concerts drawing significant crowds and highlighting the region’s vibrant music scene. Tourism authorities have similarly underscored Homecoming’s potential to boost tourism and showcase Fiji’s culture to visitors, reinforcing the festival’s broader economic and cultural importance.
As the Homecoming footprint expands, corporate backing remains a key driver of the event, reflecting a broader pattern of community-focused sponsorship that strengthens Fiji’s cultural calendar and regional appeal.
Additional notes:
– The festival’s platform for local brands and spirits aligns with ongoing efforts to promote Fiji’s products and cultural industries.
– Expect further announcements on performances and programming as the event date approaches.
Summary:
Coca-Cola Europacific Partners Fiji will sponsor the Homecoming Music Festival 2025 in Nadi, highlighting a three-day cultural and musical celebration with a tribute to George Veikoso. Local beverages, international Coca-Cola options, and Rum Co. of Fiji products will be available, and the event will include a dedicated Food Fest. The sponsorship underscores Fiji’s cultural and tourism momentum, building on a track record of large-scale, community-driven celebrations.
Positive outlook:
This partnership signals a strong, hopeful path for Fiji’s cultural festivals to attract more visitors, support local vendors, and showcase Pacific artistry on a regional stage.
If you’d like, I can add a concise byline, a punchy headline, or tailor the piece for a specific section of your site.
Leave a comment