Epeli Draunidalo Laliqavoka, a 75-year-old resident of Tarukua on the island of Cicia in Lau, has shared insights into traditional practices surrounding the preparation of magimagi, a type of coconut leaf product.
According to Epeli, he has been involved in making magimagi for over 30 years. He began this craft in 2007 after retiring from his government job. He describes the intricate processes involved in creating magimagi, which include careful selection of ingredients, a keen eye for detail, and a strong connection to traditional methods.
Epeli emphasizes the importance of patience and learning through observation rather than formal instruction. He has not only built a successful small business but has also expanded his market internationally, supplying magimagi to Australia, New Zealand, the United States, and the Pacific Islands.
Magimagi is priced at approximately $2 per meter, and larger orders yield even greater profits. Epeli noted that he has received numerous orders facilitated by online platforms, particularly social media, which has significantly increased his business outreach.
He also encourages aspiring artisans to take advantage of local resources smartly and underscores the necessity of passing knowledge to future generations to ensure the survival of their traditional crafts. Epeli believes that upholding these cultural practices is not just essential for their heritage, but also for promoting community well-being and sustainability.