China continues to play a significant role in fostering global interest in services and trade. For over a decade, the country has been hosting the China International Fair for Trade in Services (CIFTIS), inviting participation from nations around the world.
The 12th edition of CIFTIS took place from September 12 to 16 at the China National Convention Center and Shougang Park in Beijing. Since its inception in 2012, CIFTIS has grown to become one of the largest service fairs globally, and this year was no exception.
Eighty-five countries participated in this year’s event, showcasing a vibrant representation of diverse embassies. However, it was noted that Fiji was not among the participants, which some felt was a missed opportunity for the Pacific island nation to promote its trade and share its rich cultural heritage.
The event also attracted ninety journalists from eighty-three countries, including three representatives from the Pacific Islands, who engaged in the China International Press Communication Centre program. They attended CIFTIS 2024, providing coverage and sharing their experiences from the fair with a global audience.
As attendees explored the various booths, the lively atmosphere was marked by numerous fascinating displays, featuring innovative technologies and cultural exhibits. The event showcased a wide array of products, from clothing and shoes to toys and souvenirs, creating an experience that was both crowded and engaging.
A particularly captivating booth featured a robot designed to resemble a friendly dog, which reacted to movements in an interesting way, showcasing the advancements in technology present at the fair. Demonstrations included the robot jumping in response to a hand gesture and lowering itself when gently tapped, drawing attention to China’s technological progress.
CIFTIS emphasized digital services and eco-friendly tourism, highlighting the collaboration among countries and the potential for growth within the global service industry. The event not only served as a platform for showcasing products but also celebrated international cooperation and creativity.
Overall, CIFTIS 2024 was an inspiring experience, full of innovative ideas and collaborative spirit. Attendees left with a renewed appreciation for the service industry’s importance and the endless possibilities for learning and improvement through global partnerships.