Deputy Prime Minister and Minister for Tourism Viliame Gavoka has urged the tourism sector in Fiji to take greater accountability for waste management, emphasizing that a clean environment is crucial for the nation’s continued appeal and sustainability. Speaking at the Pacific Recycling Foundation’s VAKA Forum, Gavoka highlighted the substantial waste generated by tourism and the strain that limited landfill space places on local communities.
He noted that Fiji distinguishes itself from other popular tourist destinations like Thailand, Vietnam, and Bali thanks to its clean oceans and untainted natural surroundings. Gavoka referenced feedback from surfers at Cloudbreak, who commended Fiji’s pristine waters, stating that visitors are often willing to pay a premium for quality experiences that reflect environmental care.
The VAKA Forum, themed around Voices, Alliances, Knowledge, and Action, has convened a diverse group of stakeholders, including government representatives, industry leaders, recyclers, academics, and civil society, to devise actionable solutions for waste management. Gavoka indicated that the dialogue at the forum would lead to the creation of the TANOA agreements, aimed at enhancing current tourism sustainability initiatives and establishing definitive waste management standards across the sector.
He expressed gratitude to the Pacific Recycling Foundation, as well as to tourism operators and grassroots recyclers, while encouraging the industry to convert their commitments into tangible actions that would benefit future generations. The upcoming agreements are expected to set a benchmark for sustainable waste practices, ensuring that Fiji maintains its renowned environmental integrity.
The focus on sustainability not only contributes to preserving Fiji’s natural beauty but also positions the country as a conscientious choice for eco-minded travelers, potentially leading to increased tourism revenue and a more sustainable future for all.

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