Brother New Zealand, a provider of home and office printers, has launched its new distribution network called ‘Pacific Brothers’, marking a major expansion in the Pacific region. The announcement was made in Suva this week, where Executive Chairman Graham Walshe expressed gratitude to the company’s partners for their support in developing the necessary infrastructure.
Walshe remarked, “We are incredibly grateful for the support we’ve received from our partners in establishing our distribution network. Today, we are excited to showcase the results of our hard work and share our vision for the future.”
The ‘Pacific Brothers’ network aims to improve Brother’s distribution across Fiji and the Pacific Islands, managing a range of products including sewing machines, P-touch labeling tools, and other essential items for the clothing manufacturing sector, corporate environments, and retail. This new distribution strategy emphasizes sustainability and a customer-focused service model.
The company has set a goal to resolve 80 percent of customer support issues remotely, thereby reducing the need for on-site repairs and aligning with its environmental sustainability objectives. Walshe highlighted the company’s dedication to providing free installation, training, and environmentally friendly disposal of packaging for purchases over $898.
Additionally, he shared Brother’s commitment to corporate social responsibility, which includes designating 10 percent of profits for child poverty alleviation and educational initiatives, in accordance with global social development goals.
With plans to manage distribution, support, and training from Fiji, the company intends to establish its operations as a central hub for the Pacific. Walshe stated, “Fiji as the hub of the Pacific will be our center of excellence, creating jobs and serving as a model for sustainable and responsible business practices.”
He further emphasized Brother’s commitment to fulfilling customer needs with integrity and transparency, with the aim of exceeding expectations and building long-term relationships with clients throughout the region.