Brother International (NZ) Ltd has appointed Pacific Brothers Distributor Pte LTD as its official distributor in Fiji after over two decades of investment in the region. This collaboration aims to broaden Brother’s product offerings and foster growth, especially within the business-to-business sector, by harnessing the local market expertise of Pacific Brothers.
With substantial experience in the printing industry, Pacific Brothers is committed to enhancing customer support, including 24/7 assistance for users across Fiji, achieving an 80% success rate in resolving issues remotely. The company also pledges to allocate 10% of its profits towards initiatives focused on alleviating child poverty and promoting education.
To optimize the customer experience, Brother and Pacific Brothers are establishing a nationwide network of local Technical Service Providers. Former Executive Chairman of Brother International (NZ) Ltd, Graham Walshe, emphasized the importance of financial sustainability through positive cash flow and community engagement.
Walshe stated that they aim to be exemplary in governance and accountability while ensuring their partners also benefit from the growth. He clarified that sales of Brother products will be managed through local partners, rather than direct sales to end users.
Fiji is positioned to become a sales and support hub for the Pacific region, creating jobs and enhancing operational excellence. Sustainability initiatives are also a priority, with plans to expand recycling efforts and invest in local social responsibility projects.
Murray McCully, the former New Zealand Minister of Foreign Affairs and Trade and now a Director at Pacific Brothers, remarked that Fiji is critical for the Pacific’s success. He highlighted the significance of a robust Pacific economy for New Zealand’s geopolitical interests and commended Brother for its commitment to environmental and social initiatives.
McCully noted Brother’s dedication to reinvesting 10% of its profits into community needs and praised the company’s leadership in environmental sustainability, including a four-year buyback program. He concluded by expressing appreciation for the partnership and the strong connections established in Fiji.