Brother International (NZ) Ltd has appointed Pacific Brothers Distributor Pte LTD as its official distributor in Fiji after over two decades of investment in the Fijian market. This collaboration is designed to broaden Brother’s product offerings and enhance growth, particularly in the business-to-business sector, by leveraging a distributor familiar with local market needs.
Pacific Brothers brings substantial expertise in the printing industry and is committed to superior customer service. Their plans include around-the-clock support for all users throughout Fiji, with a goal of resolving 80% of issues remotely. Furthermore, the company intends to allocate 10% of its profits to initiatives aimed at alleviating child poverty and supporting education.
Both Brother and Pacific Brothers aim to establish a nationwide network of local Technical Service Providers to elevate customer experiences with Brother products.
Graham Walshe, former Executive Chairman of Brother International (NZ) Ltd, emphasized the importance of financial sustainability, aiming for growth through positive cash flow and retained earnings within Fiji and the Pacific region. He stressed the company’s commitment to governance and accountability, highlighting the desire to contribute to the community while rewarding local partners.
Walshe clarified that purchasing Brother products will be exclusively through local partners rather than through Pacific Brothers directly, stating that Fiji will function as a sales and support hub for the Pacific, generating employment and fostering a center of excellence.
Sustainability is a significant priority, with both companies expanding recycling initiatives and dedicating funds to local sustainability and corporate social responsibility projects.
Former New Zealand Foreign Affairs and Trade Minister and current Director of Pacific Brothers Distributor, Murray McCully, noted that Fiji is crucial for the success of the Pacific region. He underscored the geopolitical importance of a strong Pacific economy to New Zealand. McCully praised Brother for its commitment to environmental and social responsibility, emphasizing that Brother is not just talking about these issues but is actively investing in substantial projects.
He highlighted the positive impact of Brother’s decision to invest 10% of its after-tax profits back into community needs and commended their leadership in environmental sustainability through a four-year buyback program. McCully expressed gratitude for the partnership and the strong relationships formed in Fiji.