Brother International (NZ) Ltd has expanded its presence in Fiji by appointing Pacific Brothers Distributor Pte LTD as its official distributor. This decision follows over two decades of Brother’s investment in the Fijian market and aims to broaden its product offerings while fostering growth, particularly in the business-to-business sector.
Pacific Brothers brings significant expertise in the print industry, emphasizing customer service and support. They will offer 24/7 assistance to all users in Fiji, focusing on customer satisfaction and achieving an 80% rate for remote issue resolution.
The company also commits to investing 10% of its profits into child poverty alleviation and education initiatives. Additionally, Brother and Pacific Brothers plan to establish a network of local Technical Service Providers, ensuring customers receive optimal service with their products.
Former Brother International (NZ) Ltd Executive Chairman Graham Walshe emphasized the importance of financial sustainability, aiming to generate positive cash flow and retained earnings in Fiji and the broader Pacific region. He noted their commitment to acting responsibly and contributing to the local community through taxes and support for partners.
Walshe clarified that customers could purchase Brother products only through local partners, not directly from Pacific Brothers. He highlighted Fiji’s role as a crucial sales and support hub for the Pacific, creating employment opportunities and establishing a center of excellence.
Sustainability remains a top priority for both Brother and Pacific Brothers, who are expanding recycling initiatives and funding local corporate social responsibility projects.
Murray McCully, former Minister of Foreign Affairs and Trade for the New Zealand Government and current Director of Pacific Brothers, emphasized that a strong Pacific economy requires Fiji as its hub. He praised Brother’s commitment to environmental and social responsibility, noting that while many companies discuss such issues, Brother actively invests in meaningful projects.
McCully highlighted Brother’s global reach, strong corporate culture, and values, expressing admiration for the decision to allocate 10% of after-tax profits to support the community’s most vulnerable members. He also commended Brother’s focus on environmental sustainability, including a four-year buyback arrangement, and concluded by thanking the partners for their collaboration and the relationships cultivated in Fiji.