Brother International (NZ) Ltd has appointed Pacific Brothers Distributor Pte LTD as its official distributor for Fiji, marking over 20 years of investment in the Fijian market. This partnership is designed to grow Brother’s product offerings and enhance its presence in the business-to-business sector by collaborating with a distributor that understands the local market needs.
Pacific Brothers is noted for its extensive experience in the printing industry, emphasizing customer service and support. The company plans to implement round-the-clock support for all users in Fiji, aiming for an impressive 80% of issues to be resolved remotely. Additionally, Pacific Brothers intends to dedicate 10% of its profits to initiatives aimed at alleviating child poverty and improving education.
Both Brother and Pacific Brothers are committed to establishing a national network of local Technical Service Providers, ensuring that customers receive optimal support for Brother products.
Graham Walshe, former Executive Chairman of Brother International (NZ) Ltd, highlighted the company’s focus on financial sustainability and accountability. He affirmed their commitment to contribute to the Fijian community and reward partners with profit-sharing opportunities, while also ensuring comprehensive sales and technical support provided by Pacific Brothers. Walshe clarified that customers can purchase Brother products only through local partners, not directly from Pacific Brothers.
Fiji is set to become a sales and support hub for the Pacific region, creating job opportunities and establishing a center of excellence. Sustainability initiatives are also a priority, with plans for expanded recycling programs and investments in local corporate social responsibility efforts.
Murray McCully, former New Zealand Minister of Foreign Affairs and Trade, emphasized that Fiji’s role is critical for a successful Pacific region. He praised Brother’s commitment to environmental and social responsibility, noting that the company invests in practical projects that yield real benefits. McCully commended the decision to reinvest 10% of after-tax profits into the local community and recognized Brother’s leadership in sustainability, including a buyback program over four years. He expressed gratitude for the partnership and the positive relationships formed in Fiji.