During a recent National Budget Breakfast Dialogue in Fiji, concerns were raised about the high retail price of broccoli, despite its duty-free status in the national budget. Jenny Seeto, Chair of Investment Fiji, indicated that local prices for broccoli remain unaffordable for many residents, as it currently retails for approximately $29 per kilogram. This price starkly contrasts with the average cost of about $9 in Australia and New Zealand, prompting Seeto to suggest that excessive markups by middlemen might be to blame.
Seeto highlighted the importance of broccoli as a nutritious food, especially for individuals dealing with health issues like cancer, and proposed looking into importing broccoli from Papua New Guinea, where it sells for only $2 per kilogram. She advocated for trade with PNG, emphasizing that the government should explore avenues to enhance competition and lower food prices.
In response, Deputy Prime Minister and Finance Minister Professor Biman Prasad acknowledged that the situation reflects deeper market problems. He noted that while businesses are expected to make profits, there is an issue when the removal of duties does not translate into lower consumer prices. He underscored the necessity of examining why certain fruits and vegetables, which are cheaper in neighboring countries, remain costly in Fiji.
Prasad assured that the government aims to foster competition and flexibility in the market without excessive interference in business, while also upholding consumer interests. This initiative is part of broader government efforts to address high living costs and enhance economic resilience through strategic trade reforms.
The ongoing dialogue around broccoli prices could signify a potential shift toward more sustainable agricultural practices in Fiji. By exploring imports and enhancing competition, these measures aim to lower food costs and improve food security for Fijians. As the government takes steps towards meaningful change, there is renewed hope for a future where essential food items like broccoli are more affordable and accessible to all.
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