The vibrant celebration of the 17th annual National Tooth Brushing Day at Nehru Memorial Primary School brought together hundreds, including students, teachers, and health officials, underscoring a strong commitment to enhancing children’s oral health. Organized by Colgate-Palmolive (Fiji) Pte Ltd in partnership with the Ministry of Health and Medical Services and the Ministry of Education, this event highlights the ongoing collaboration between public and private sectors to improve preventative health measures.
Jyotika Devi, the Marketing Manager for Colgate-Palmolive Fiji, affirmed that this event is a significant part of their global initiative, Bright Smiles, Bright Futures, which has positively impacted thousands of children throughout Fiji. The initiative focuses on teaching essential dental hygiene practices, such as brushing twice a day and regularly changing toothbrushes, aiming to instill lifelong healthy habits in children.
Excitement filled the school grounds during the “Brush Off,” a lively demonstration where students brushed their teeth together, creating an atmosphere of joy and engagement. Representatives from both health ministries reinforced their support for the campaign, which aligns with national aims for improving youth health.
A Health Ministry representative noted that the collaboration with Colgate has been pivotal in mitigating oral health problems among children. He emphasized that instilling healthy habits from an early age lays the foundation for preventing future diseases, illustrating the effectiveness of partnerships in achieving meaningful public health outcomes.
Looking ahead, there are already discussions to expand next year’s Tooth Brushing Day initiative to include more schools, reinforcing the shared commitment to fostering a healthier Fiji, one smile at a time.
This ongoing commitment to oral health education signifies hope for the future, as children equipped with dental knowledge will lead healthier lives and contribute to a collective wellness in their communities. By improving access to oral health resources and education, there’s a positive outlook on the long-term health benefits for Fiji’s young population.

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