Anita Wati, a 52-year-old business owner in Laucala Beach, epitomizes the theme of this year’s International Women’s Day, “Accelerate Action.” As the proprietor of Aaron Auto Spares and Repairs, she has successfully disrupted stereotypes in an industry typically dominated by men.
Anita’s journey to entrepreneurship was not without struggle. Early on, she supported her husband, a mechanic with over 30 years of experience, and their son in their family-run business. As the business expanded, Anita discovered her passion and potential for management, thanks to encouragement from her husband.
The COVID-19 pandemic hit their business hard, but Anita adeptly tackled the financial challenges by applying her budgeting skills to both the family and the business finances. She eagerly welcomed opportunities for professional development, such as attending upcoming HR training sessions with Business Link Pacific (BLP) to enhance her business acumen.
A pivotal moment in her entrepreneurial journey occurred when she was introduced to the HFC Loan, facilitated by Business Link Pacific. This financial support allowed Anita to purchase a vehicle, essential for daily operations including collecting spare parts and visiting clients. She reflects on the transformative nature of this loan—”The car really assisted us with our day-to-day business,” she states, acknowledging how it boosted her cash flow and operational efficiency.
Despite her achievements, Anita faces ongoing challenges, notably the high costs of spare parts, which can hinder her profitability. Moreover, a lack of formal bookkeeping expertise complicates financial management. Nonetheless, her determination to create a sustainable and successful venture remains unwavering.
Looking to the future, Anita envisions expanding her shop’s operations to include bulk purchasing of spare parts, providing not only for her own needs but also for others in her community. She dreams of turning her shop into a central hub of expertise and reliable service for locals.
Anita Wati represents resilience and the power of community support, exemplifying how women can excel in traditionally male-dominated fields. Her inspiring journey underscores the importance of determination and accessible financing in achieving one’s dreams. With strong familial support and a commitment to growth, Anita is not just a business owner—she is a trailblazer paving the way for others.
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