Adi Fika Seruitanoa’s journey in rugby coaching epitomizes the spirit of determination and passion. Originating from Deuba, she has developed into a pioneering figure for women in sports, particularly in rugby, a field not initially part of her upbringing. Recently achieving her Level 3 coaching qualification through World Rugby, Seruitanoa reflects on the importance of this milestone and its potential impact on aspiring female rugby players.
In a statement released by the Fiji Rugby Union, it was emphasized that Seruitanoa’s coaching goes beyond mere tactical instruction. It is about creating opportunities for young women to grow and flourish. Her coaching career began at Nausori Primary School, a move inspired by the lack of opportunities for girls in rugby. Through the GIR Plus initiative, she not only filled a crucial gap but also took on significant mentoring roles, such as coaching the Naitasiri Women’s U20 team and now the senior team for the 2025 Fiji Rugby Provincial competition.
Her journey resonates with the narratives of other trailblazing women in Fiji’s rugby landscape, such as Tavaita Rowati, who has long championed the cause of female representation in sports. Both women reflect a commitment to uplift others and promote empowerment within athletics.
The increasing presence and recognition of female coaches and athletes in Fijian rugby signal a positive shift towards inclusiveness and equality. This evolution is not simply restricted to the field; it’s about fostering a community that believes in the capabilities of women, inspiring future generations to pursue their passion for rugby and beyond. Through her leadership, Seruitanoa embodies hope and a message that with dedication and support, women can achieve great success in coaching and athleticism.
Overall, the story of Seruitanoa showcases the transformative power of sport in empowering women, and it serves as a motivational example for young girls who aspire to make their mark in the rugby world. The future is indeed looking brighter for women in sports, as more doors open and opportunities unfold.
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