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Illustration of Bounty Rum supports Christmas reggae festival

Bounty Rum Shakes Up Christmas with Exciting Festival in Suva!

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Fiji’s beloved Bounty Rum has taken on the role of major sponsor for the Bounty Christmas Festival in Suva. This festive event will fuse the joyous spirit of Christmas with the vibrant sounds of reggae music. Etrina Simpson, the head of marketing for Bounty Rum, expressed enthusiasm for their increased involvement in this celebration, stating, “Christmas is a time for togetherness, and what better way to celebrate than through music. We’re thrilled to support the Bounty Reggae Christmas Festival. It’s an incredible opportunity to unite people through the power of music.”

Darlene Underwood, director of Pacific Coast Events & Promotions, shared her vision for the festival’s growth, aspiring to expand it from Suva to Nadi and possibly beyond. She noted the special connection that reggae music holds for islanders and emphasized their goal to establish this festival as the premier reggae event in the Pacific.

Scheduled for December 21, 2024, the festival will showcase local reggae talent, including Tana Music Fiji, Sweet Sensation, Chapter 5, 9PM Band, Sector 4, PowerBand, and 4 Quarters, with a special appearance by DJ Alby Eastgate.

This collaboration highlights the significance of music and community during the holiday season, fostering togetherness and cultural celebration.

In summary, the Bounty Christmas Festival presents an exciting opportunity for community engagement and showcases local talent, reinforcing the cultural bonds of the Pacific Islands. This initiative promotes positivity and unity, especially during the festive season, promising a memorable celebration for all attendees.


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