The Minister for iTaukei Affairs, Ifereimi Vasu, has emphasized the importance of increasing the number of businesses owned by iTaukei people in Fiji. Speaking at the launch of two new business initiatives in Naduri, Macuata, he highlighted that currently, only five percent of businesses in the country are owned and operated by native Fijians.
Mr. Vasu stressed the need for greater support and encouragement to boost these numbers. He pointed out that a shift in mindset is essential, as there are instances where individuals undermine the success of others rather than supporting them.
Moreover, he acknowledged that various factors contribute to the limited representation of iTaukei entrepreneurs in the business landscape. He called for unity among Fijians to explore new opportunities and motivate each other towards success.
During the event, which marked the launch of the Korovou Homestay and Crumbs Bakery Café, Mr. Vasu also mentioned future projects planned for the Northern region of Fiji, aiming to enhance local business growth and community empowerment.
This initiative not only highlights the potential for growth in the iTaukei business sector but also encourages a supportive community atmosphere where individuals can thrive. By addressing these challenges and fostering a collaborative spirit, there is hope for a more robust and diverse economic landscape in Fiji.
Summary: The Minister for iTaukei Affairs, Ifereimi Vasu, has called for increased support for iTaukei businesses, highlighting that only five percent are owned by native Fijians. He stressed the need for a shift in mindset and unity among Fijians to create more opportunities for entrepreneurial success. The launch of new business ventures in Naduri is a step towards achieving these goals.
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