According to Ifereimi Vasu, the iTaukei Affairs Minister, a mere five percent of businesses in Fiji are owned and operated by native Fijians. He emphasized the urgent need to enhance this percentage by providing more support and encouragement to the iTaukei community.
During the inauguration of a homestay in Korovou, Macuata, Mr. Vasu highlighted the importance of a changing mindset to facilitate growth in iTaukei business ownership. He remarked that while many indigenous individuals are eager to see their peers thrive, there can be a tendency to hold each other back instead of fostering mutual success.
To create a more supportive environment, Mr. Vasu urged for collaboration among Fijians, advocating for a united front that promotes one another’s success. He firmly believes that with increased encouragement, unity, and collaborative efforts, iTaukei businesses have the potential to flourish.
In summary, the conversation emphasizes the necessity of empowerment and cooperation within the Fijian community to boost the presence of native-owned businesses. This call for unity and mindset change presents an opportunity for growth and support among iTaukei individuals, which could lead to a more vibrant and diverse business landscape in Fiji.
Overall, this initiative aims not only to uplift the iTaukei community but also serves as a reminder that collective support can transform challenges into opportunities for shared success.
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