Nadi’s Sunset Strip is poised for a significant transformation with plans for a billion-dollar tourism development, which has garnered support from Chinese investors. Brent Hill, the CEO of Tourism Fiji, highlighted the project’s “outstanding” vision and its strategic advantage, being located near the airport and waterfront, enhancing accessibility for visitors seeking outer island experiences.
The proposed Nadi Town Resort aims to cater to the influx of tourists and will be a multi-phased project covering 49 acres, featuring over 900 rooms. Hill praised SGV Pacific Properties Group for their initiative, emphasizing that the location benefits from existing infrastructure, which is essential for preserving Fiji’s image and promoting sustainable development.
Addressing the rising demand for accommodations due to the escalating cost of living, Hill noted the necessity for more housing in Nadi. He acknowledged the challenging rental market, shedding light on the wider need for affordable living options for residents. The development also aims to include shopping facilities that would attract Chinese tourists, enhancing their experience given the growing interest in Fiji as a travel destination.
With significant interest from China and continued appeal to markets like Australia and New Zealand, the project promises to boost local tourism and significantly support the economy.
This development reflects a hopeful outlook for Nadi’s future, with the potential to enrich the local community while embracing an influx of international visitors. As the project progresses, it could lead to a vibrant blend of culture, commerce, and tourism, creating opportunities for sustainable growth in the region.
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